Traditional Media Hates Links (HyperLinks) & Series of Tubes

I still do not understand why traditional media continues to resist change by not using links when referencing proper nouns like Amazon Kindle, Verizon, and Hershey's like done here in the first sentence. I'm impressed you were intelligent enough to link to your own content though. And i wonder if this will pass moderation. Just in case it does not I will publish on Google SideWiki because its a great modern tool that adds value to traditional content similar to the wonderful little "Link" or "HyperLink" that gets hidden by Old media, cannibalized by Facebook & Twitter and devalued by Google (GOOG).

Meanwhile, with out the mere "HyperLink" the internet would have gone nowhere.

in reference to: Kindle, Hershey's, Lincoln Climb Ranks of NBCU Brand Index - Adages - Advertising Age (view on Google Sidewiki)